How to be a
Rebel with a Cause
Pro-fashion protesters! This message is for you! You can be a STYL Ambassador by committing to buy at least 2 eco-ethical products a year, and up-cycle your fashion!
We want to change the status quo for a cleaner, safer, fairer, more transparent and more accountable fashion and textiles industry. We believe that positive change can happen if we all think differently about fashion and demand better.
We believe fashion can be a force for good. We see a future industry that balances values where people, the environment, creativity and profit are all equal in measure.
We are designers, academics, writers, business leaders, policymakers, brands, retailers, marketers, producers, makers, workers and fashion lovers. we are the industry and we are the public. we are world citizens.
We are you.
We need Better
Fashion is one of the largest global industries. A single product may span multiple continents before reaching the shop floor. We need to rethink how the industry works.
We need to reinvent the model.
Fashion has a huge, and often negative, social and environmental impact. The production of clothing and the way we take care of our clothes after we buy them uses up a lot of land, water, energy, chemicals, and produces too much waste.
If we want to see fashion become a force for good, we’re going to have to change the way we think about what we wear and why we wear it. We need to love our clothes more. we need to look at them as precious heirlooms and as trusted friends.